JvM/Limmat lets Bünder Bucks climb into the fog

Once again, the talking ibexes created by the Zurich agency Jung von Matt/Limmat are back. This time, one of them is said to have gone into the fog.

And once again, the talking ibexes created by the Zurich agency Jung von Matt/Limmat are back. After a melancholy hymn of praise to their homeland, a snow-drenched statement and a slightly nasty comment about an exhausted biker, this time something outrageous has come to their attention: One of them is said to have actually gone into the fog. It's impossible to think that someone would leave the sunny, snow-covered Grisons mountains and enter the "underworld". "Gspunna" is their laconic summary, before a speaker corrects them that there is also fog in Graubünden, albeit only in the thermal baths.
Graubünden Ferien and the Engadin National Park Region are now advertising their winter and wellness region on SF1, SF2 and Tele Züri with the latest commercial.
> View spot
Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Engadin National Park Region: Urs Wohler Engadin/Scuol Tourimus (Director). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (creative direction), Livio Dainese (text), Fernando Perez (art direction), Christina Baeriswyl (graphics), Martin Fritsche, Claudia Camenisch, Felix Zürcher (consulting), Didi Knall, Ilonka Galliard, Erasmo Palomba (artbuying), Spans und Partner (film production), Jingle Jungle (sound design).

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