JvM/Limmat: Gian and Giachen launch the Graubünden Summer of Hiking
In the new TV commercial by Jung von Matt and Graubünden Ferien, the ibexes meet a spruce tree.
There is a lot to discover while hiking. On their hike, Gian and Giachen come across a spruce tree by the side of the path and start talking to it. They feel sorry for the little tree because it is never allowed up to the summit due to the tree line. Giachen has an idea of how he can improve the situation.
Graubünden offers a hiking paradise for all target groups - from pleasure hikers and long-distance hikers to high alpine summiteers. Graubünden Ferien is launching a large-scale hiking campaign for this summer with the TV commercial. Further measures will follow.
Responsible at Graubünden Ferien: Myriam Keller (CEO a.i.) Marc Held (Project Manager). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Alain Eicher (Text); Lukas Frischknecht (Art Direction) ; Amaru Eslava (Graphics); Marco Dettling, Roman Meister, Marie Leggeri (Consulting) Deborah Herzig (Art Buying). External partners: Elefant Studios (animation) Jingle Jungle (sound design).
