JvM/Limmat wins Graubünden account
Following a competitive pitch, the Graubünden brand's communications budget has been awarded to the agency Jung von Matt/Limmat.
The communication budget for the Graubünden brand has been awarded to the Jung von Matt/Limmat agency following a competitive presentation. For future communication, the focus will be on cross-media campaigns in addition to traditional measures, according to a statement from the agency. "The campaign will take place in various traditional media, but also online," Dominique von Matt told Werbewoche. The Graubünden brand is conceived as a regional brand and is not just about tourism, but goes beyond that. "In this respect, it is a pioneering task," said von Matt. The first results of the collaboration will be seen this late fall.
