JvM/Limmat for Swisscom: Let Einstein and Co. explain the mobile Internet
Die Swisscom forciert auch in diesem Jahr die Kommunikation für das mobile Internet. Jung von Matt/Limmat hat hierfür eine Kampagne entwickelt. Diese richtet sich in erster Linie an Konsumenten, die das mobile Internet noch als zu kompliziert empfinden.
The campaign aims to show that the mobile internet is particularly easy to use via apps. The applications are therefore at the heart of the communication alongside the end devices. The testimonials used were historical personalities whose pioneering work would be child's play today with the help of the mobile internet. In the copy, the apps and their functions are presented to the reader from the point of view of the personalities and their use is explained. Mahatma Gandhi, Christopher Columbus, Wolfgang Amadeus Mozart and Giacomo Casanova, among others, explain the mobile Internet. The motifs have been on air throughout Switzerland as advertisements, posters, at the POS and as Internet banners since the end of May.
