JvM/Limmat takes Murmelis to the summit by hitchhiking
The new Prodalp-Prodkamm chairlift on the Flumserberg starts operating in winter. Three BMW branches have commissioned Jung von Matt/Limmat to advertise the BMW Xdrive all-wheel drive system on the chairlift masts.
This winter, the new Prodalp-Prodkamm 8-seater chairlift on the Flumserberg will go into operation. Three BMW branches have commissioned Jung von Matt/Limmat to advertise the BMW all-wheel drive system Xdrive on the poster sites of the chairlift masts. Because Xdrive also reacts on snow-covered or icy roads. The result is a poster idea suitable for series production. It shows animals from the mountains waiting for a BMW with Xdrive to get them safely to the Prodkamm summit. Marmots stick their thumbs up and clutch a piece of cardboard labeled Prodkamm with their paws. Snow hares and ibexes act as further hitchhikers. The poster series can be seen from the end of November 2006 to the end of March 2007.
