Jürg Schmid becomes Director of Switzerland Tourism again
The Board of Switzerland Tourism has re-elected Jürg Schmid as Director with conviction. Schmid has led ST for the past 10 years and is now, after a short stint at SBB, taking over the management of the national marketing organization of Swiss tourism again.
At its meeting on May 26, 2010, the Federal Council approved the election of Jürg Schmid by the Board of Directors. His track record and his tangible motivation to continue in the role in the long term convinced the Board of Directors. This is what the marketing organization wrote in a press release on Wednesday. With the re-election of Jürg Schmid, the ST Board is relying on an experienced and crisis-tested tourism manager and on the continued innovative and dynamic marketing of Switzerland as a vacation, travel and convention destination, it continues.
The board's search committee had carefully prepared the search process for the new director and was practically on the finish line when Jürg Schmid's decision to leave his job at SBB within the probationary period created a fundamentally new situation, explains Jean-François Roth, President of Switzerland Tourism. Peter Vollmer, Vice President of the ST Board of Directors, comments: "Although it is a rather unusual and unexpected comeback, it is undoubtedly a stroke of luck for ST and the entire tourism industry.
Jürg Schmid will take over the management of ST again on June 1, 2010.
The board's search committee had carefully prepared the search process for the new director and was practically on the finish line when Jürg Schmid's decision to leave his job at SBB within the probationary period created a fundamentally new situation, explains Jean-François Roth, President of Switzerland Tourism. Peter Vollmer, Vice President of the ST Board of Directors, comments: "Although it is a rather unusual and unexpected comeback, it is undoubtedly a stroke of luck for ST and the entire tourism industry.
Jürg Schmid will take over the management of ST again on June 1, 2010.
