Jungle hunts lions
Jingle Jungle Swept the Board at the New Spot Awards.
In spring 2004, the three large radio pools Swiss Radio Pool, One Pool and Pool 2000 founded www.radiopower.ch together with the marketers Radiotele, IP Multimedia, The Cover Media and Spot Promotion. The interest group organized the "Spot Award" for the first time this year. Thanks to a cooperation with Cinecom, the winners will automatically take part in the Cannes Lions in future. This will significantly raise the profile and status of the competition. The prizes were awarded for the first time on June 8 at the Lake Side Zürichhorn. Out of 300 spots, Bluewin "ADSL Wurfarm" by Jung von Matt/Limmat won ahead of Zürcher Brockenhaus "Jubiläum", Wirz Werbung and Die Mobiliar "Foul an französischem Auto", Publicis. It is striking that six of the top ten spots were produced by Jingle Jungle, ahead of Tonstudio tonton with two spots and Tonstudio Selmi and Z with one each. Among the agencies, Jung von Matt/Limmat shone with three spots, ahead of Spillmann Felser Leo Burnett with two awards.
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