Jungfrau Railways awards media budget to Sir Mary Media
Jungfraubahnen will be relying on the expertise of the Zurich-based media agency Sir Mary Media going forward. Following a multi-stage selection process, Jungfraubahnen has awarded the national and international media budget for future marketing campaigns to the agency’s team of approximately 30 people.
Jungfrau Railways will be relying on the expertise of the media agency Sir Mary Media for its future campaign work. Following a multi-stage selection process, Switzerland's most important mountain railway company decided to work with the independent Zurich-based media agency and is now entrusting the national and international media budget to the 30-strong media team.
As part of the partnership with Jungfrau Railways' marketing communications, Sir Mary Media is responsible for strategic media planning, media buying and the cross-channel implementation of national and international campaigns. The aim is to effectively position the unique Jungfrau Railways brand and experience along the entire customer journey, to further expand international visibility and to manage ticket sales across all products in a balanced and efficient manner.
"Jungfrau Railways stands for a unique nature, mountain railroad and tourism experience worldwide. We are therefore all the more delighted to be able to support this strong brand in the future," says Fabian Habisreutinger, Managing Director at Sir Mary Media. "Our focus is on an integrated, cross-media strategy that combines creative strength with data-based precision and has a lasting impact."
Customers are also convinced: "With Sir Mary Media, we have chosen a partner that combines strategic clarity, operational excellence and a deep understanding of international target groups," says Giulia Müller, Head of Marketing Communications at Jungfrau Railways. "Together, we want to bring the experiences in the fascinating mountain world of the Jungfrau Region to life across all relevant channels."
By winning the Jungfrau Railways media account, Sir Mary Media, which was founded in spring 2025, is continuing its growth trajectory and consolidating its position as an integrated next-gen 360° media agency in the Swiss market. The pitch success underlines the strategic claim to understand media as an impact-driven lever for brand and business development - from sound strategy and data-based planning to efficient implementation across all relevant channels. Sir Mary Media works in a platform-agnostic way and consciously links media with creation and organic reach along all relevant touchpoints.
