Younger hits on Radio Basilisk
«Hot AC» local radio—that's the name of the new music format that Radio Basilisk has been broadcasting since June 8. Specifically:
Local radio "Hot AC" is the name of the new music format that Radio Basilisk has been broadcasting since June 8. In concrete terms: the hits from the 80s, which were previously predominant, have gradually had to make way for those from the 90s and selected new tracks. Basilisk is now working with the Brand Support Company, a Bavarian research company with which Radio 24 also cooperates. As Andreas Meier, Head of Music at Basilisk and 24, explained, a panel will be held every 14 days to test how the individual tracks are received by the target audience. The music mix in Zurich is then planned. (mk)
