Young ambassador for Knie's new elephant park
Kalaya, the baby elephant born on November 1, 2013, is the ambassador for the new elephant park at the Rapperswil Children’s Zoo. A poster campaign is drawing attention to the topping-out ceremony in May.
The new Himmapan Elephant Park - the new home of the little ambassador - is the largest construction project in the zoo's 50-year history. According to the Knie Children's Zoo in Rapperswil, the facility is a commitment to the conservation of the endangered Asian elephants and at the same time a continuation of a 90-year tradition at Knie.
The opening ceremony will take place at the children's zoo in mid-May this year. The aim of the current campaign is to draw attention to it in a striking way. Renowned photographer Peter Hebeisen, who has made a name for himself with his portraits of animals, among other things, has designed and implemented the campaign for the children's zoo.
Responsible at Kinderzoo Rapperswil: Franco Knie (Chairman of the Board of Directors), Benjamin Sinniger (Management). Peter Hebeisen: Concept, design, photography and production.
