Jung von Matt ventures into the East

The Jung von Matt agency group will soon also be represented in Eastern Europe. As the industry magazine Kress reports, an agency is to be founded in Poland in 2007 as part of the "Neuland" project. Tibor Barci, born in Hungary and an Austrian by choice, has been engaged for this purpose. Barci is President of the Creativ Club Austria and ran the Viennese agency Barci&Partner for 20 years, which was sold to Young&Rubicam in 2000. Barci will manage the project from Vienna, where he will be able to use the infrastructure of JvM/Donau.