Jung von Matt to ensure Merkel's re-election
The Swiss advertising agency Jean-Remy von Matt will also play an important role in the German parliamentary election campaign. The CDU announced at the beginning of this week: "In the 2017 election year, the CDU in Germany and the creative agency Jung von Matt are working together for Angela Merkel's election victory."
When CDU Secretary General Peter Tauber calls the agency, which was founded in 1991, "one of the best in its field", he is also praising the Swiss. The Swiss Jean-Remy von Matt is responsible for two thirds of the company name and, together with the first third of the name, Holger Jung, has produced many an advertising brainwave. These include, for example, "Geiz ist geil" for the electronics retail chain Saturn, "Schrei vor Glück" for the then young online fashion mail order company Zalando and "Heimkommen" for the retailer Edeka. This is not the first time Jung von Matt has worked with Angela Merkel. In 2001, they built a legendary motif around the politician and her hairstyle for longstanding agency client Sixt. (SDA)
