Jung von Matt mobilizes for health promotion
In early 2007, Health Promotion Switzerland will launch a broad-based public awareness campaign on the topic of «Healthy Body Weight,» which will be carried out by Jung von Matt/Limmat.
At the beginning of 2007, Health Promotion Switzerland is launching a broad-based publicity campaign on the subject of "healthy body weight". The advertising agency Jung von Matt/Limmat prevailed against 18 competitors and will realize the campaign. According to a press release, the Zurich-based agency impressed the jury with its strategic considerations and slogan, among other things. Over the next few years, Health Promotion Switzerland will be focusing on the fight for a healthy body weight. The publicity campaign is intended to inform and mobilize. It will be run in several waves over a four-year period starting in 2007. The campaign's main target group is children and young people and their "influencers". Health Promotion Switzerland is a foundation supported by all cantons and health insurers.
