Jung von Matt/Limmat promotes intelligent light

In a new advertising campaign, the Zurich advertising agency Jung von Matt/Limmat emphasizes the advantages of the new lighting system from Mercedes Benz. The Intelligent Light System always distributes the light where it is needed most, depending on the weather and traffic situation. The advertising motif symbolically illustrates the advantage of the new technology: two divination crystal spheres represent the characteristic round headlights of the E-Class.Jung von Matt/Limmat has been the main agency for the Mercedes-Benz brand in Switzerland since the beginning of this year.
Responsible at Daimler Chrysler Switzerland: Diego Tomasini (Director Mercedes Car Group), Doris Lengwiler (Head of Marketing Communications Mercedes Car Group).Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Livio Dainese (text), Fernando Perez (AD), Christina Bäriswyl (graphics), Barbara Schmassmann, Mara Bonorand, Felix Schröder (consulting), Ilonka Galliard, Erasmo Palomba (art buying), Hans-Jörg Walter (photography), Lukas Gloor, Pictura (image processing).