Jung von Matt/Limmat advertises biscuits from Hug

The Lucerne-based baked goods manufacturer Hug will be managed by Jung von Matt/Limmat (JvM) from next year, with the Zurich-based advertising agency announcing that the first creative implementations will be seen at the beginning of 2004 following discussions about the future direction of the brand. According to CEO Dominique von Matt
JvM was awarded the contract on the basis of workshops held as part of an agency evaluation. In the summer of 2003, Jung von Matt's PR unit realized a broad PR campaign in the Swiss public press for the launch of the Free product line.