Jung von Matt/Limmat: Viral hit with Shaqiri
Jung von Matt/Limmat scores a viral hit for Blick with Xherdan Shaqiri as an aging coach, racking up a million views in under 72 hours.
With the freshly launched reader campaign "Heute ist alles drin.", the tabloid Blick is once again underlining its closeness to small and medium-sized businesses: These are the focus of "Heute ist alles drin. the focus is on small and medium-sized businesses. On a page set up especially for the campaign Microsite readers are given the opportunity to submit wishes. Blick has set itself the goal of fulfilling as many of them as possible. The most moving wish fulfillments will be edited. The campaign also strengthens solidarity among readers. In the wish exchange, they can browse through the ads of all users and, with their help, fulfill the wishes of their fellow human beings.
Xherdan Shaqiri makes for 400 beaming faces
To kick off the campaign, Blick made an entire soccer club happy. On June 1, 2015, the C Juniors of SC Kriens took part in a "special training session. Believing that they were being trained by the legendary coach Hansueli Strasser, they put in a lot of effort and even endured stone-age physical exercises. But when the supposed trainer Strasser showed his class on the ball, the training took an unforgettable turn.
None other than national team star Xherdan Shaqiri was recruited for the event. He even took on the two and a half hours in the mask to give a total of 400 juniors and parents an unforgettable evening. After the big surprise, Shaqiri took plenty of time to sign the souvenir shirts produced by Blick and fulfill every selfie wish. The training session, which was scheduled to last 90 minutes, was captured by a 30-strong film crew led by renowned director Kai Sehr.
View receives worldwide attention
The video is spreading rapidly on social media and is attracting the attention of major media outlets around the world. Whether in Germany (Bild), Spain (Marca), the UK (Mirror and Daily Mail), the USA (ESPN and Sports Illustrated) or even Peru (El Bocón) - Xherdan Shaqiri's appearance as Hansueli Strasser is a source of laughter. In less than 72 hours, the viral hit reached one million views on YouTube.
Broad ATL support in Swiss-German media
The reader campaign "Heute ist alles drin." is flanked by comprehensive ATL measures such as spots on German-language Swiss TV and in movie theaters, print advertising, and online advertising media. In addition, the entire campaign is present in the social media channels of the Blick Group. The campaign was launched on Saturday, June 27, 2015, and will run at least until the end of the year.
Responsible at Blick: Nicolas Pernet (Head of Marketing Blick Group); Marie-Eve Blumer (Project Manager Blick Group); Alexander Strehler (Project Manager Blick Group). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction); David Hanselmann (Art Direction); Samuel Wicki (Text); Tanja Jablanovic (Graphics); Sarida Bossoni, Deborah Herzig (Art Buying); Sabrina Arthur, Martina Fäh (Consulting); Pumpkin Film (Production), Kai Sehr (Director), Jan Mettler (DoP), Dan Cermak (Photography), Yessian (Music), Jingle Jungle (Sound Studio). Responsible at Jung von Matt/PR: Joël Frey (content and PR), Julia Fischhaber, Cosima Lang (media relations and seeding). Responsible at Jung von Matt/next: Marco Zimmerli (Creative Direction Digital).
