Jung von Matt/Limmat distributes horsepower for Mercedes-Benz
Jung von Matt/Limmat has created a new campaign for Mercedes-Benz's all-wheel-drive system. The campaign's stated goal is to strengthen the 4MATIC brand as the leading all-wheel-drive system.
This is to be dramatized in a surprising way in the key visual of the new 4MATIC campaign. The subject shows a team of horses galloping up a mountain road in critical weather. The four horses are different types of power. A powerful Arabian, a sturdy brewery steed, a small dwarf pony and a young foal.
The four unequal 4MATIC horses are not only galloping through the Swiss winter. The campaign developed by Jung von Matt/Limmat will be offered for global use and will probably also be adapted for the advertising markets of Sweden, Russia and Lebanon, the agency said in a statement on Thursday.
The campaign consists of advertisements, posters, special inserts in the Sunday press, TV SRF Meteo sponsorship, online banners, special online formats and a giveaway.
Responsible at Mercedes-Benz: Christina Koch (Advertising Management & Brand Manager Passenger Cars), Laura Ballestrin, Désirée Weibel, Myriam Dünnenberger (Project Management). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Lukas Frei (Creative Direction), Adrian Merz, Lorenz Clormann (Art Direction), David Hugentobler (Text), Lukas Frischknecht, Tobias Wirz (Graphics), Ilonka Galliard, Deborah Herzig (Art Buying), Nicolas Schoberth, Danijel Sljivo, Martin Schlatter (Consulting), Carioca Studio, Mackevision (Image Editing).
