Jung von Matt/Limmat and SBB invite you to a voyage of discovery

Jung von Matt/Limmat shows Switzerland in a new light. For the largest advertising campaign in the long history of the Swiss Federal Railways, the Zurich agency approached the theme of Switzerland with a great deal of imagination. In the advertisements, which are presented as posters, ads, e-board spots and brochures, dinosaurs rise from Lake Lucerne, a container ship tips over the edge of the earth in Basel, or Zurich receives a tall, hairy visitor. The theme of all the subjects is discovery. In total, the campaign, which will run from October to December, will feature 12 different subjects. 
Responsible at SBB:
Reto Meissner (overall responsibility), Petra Thomann (project management).Responsible at Jung von Matt/Limmat:
Alexander Jaggy (CD), Livio Dainese (text), Lukas Frei (AD), Yves Gerteis (graphics), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (consulting).