Jung von Matt/Limmat uses its elbows for prostate cancer test
Prostate cancer is the second most common cause of cancer-related death in men. Nevertheless, prostate cancer is a taboo subject. The message of the new campaign by Jung von Matt/Limmat is now: as many men as possible in the risk group should make themselves available for a prostate cancer test in the crook of the arm.
Prostate cancer is the second most common cause of cancer-related death in men. Despite this, prostate cancer is still a taboo subject. One reason for this is that screening is still associated with an unpleasant procedure. Today, the disease is easy to detect by means of a blood test in the crook of the arm and, if diagnosed in time, can also be treated well, writes Jung von Matt/Limmat, the advertising agency of the Prostate Cancer Research Foundation, in a press release.
The current campaign aims to promote this medical issue in a very striking way. The taboo is addressed with the three subjects. The message: as many men as possible in the risk group should make themselves available for a prostate cancer test in the crook of the arm.
Responsible at the Prostate Cancer Research Foundation: Thomas Lautenschlager (Managing Director), Prof. Dr. med. Franz Recker (founder of the foundation). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Patrick Beeli (Art Direction), Samuel Knaus (Text), Ariel Zumstein (Graphics), Erasmo Palomba (Art Buying), Remo Brunner (Consulting), Gerhard Merzeder (Photography), Detail AG (Image Processing).
The current campaign aims to promote this medical issue in a very striking way. The taboo is addressed with the three subjects. The message: as many men as possible in the risk group should make themselves available for a prostate cancer test in the crook of the arm.
Responsible at the Prostate Cancer Research Foundation: Thomas Lautenschlager (Managing Director), Prof. Dr. med. Franz Recker (founder of the foundation). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Patrick Beeli (Art Direction), Samuel Knaus (Text), Ariel Zumstein (Graphics), Erasmo Palomba (Art Buying), Remo Brunner (Consulting), Gerhard Merzeder (Photography), Detail AG (Image Processing).
