Jung von Matt/Limmat wins Sonntagsblick account
The Zurich-based agency Jung von Matt/Limmat has replaced Euro RSCG as the advertising agency for Sonntagsblick. JvM/Limmat won the agency pitch and is developing a brand campaign that will launch in April.
The Zurich agency Jung von Matt/Limmat has won the contract to handle the Sonntagsblick budget as part of an agency evaluation. The Zurich agency will realize a national brand campaign for the Ringier newspaper, which will be on display from April 2008. Commenting on the choice of agency, Sonntagsblick publishing director Thomas Passen said in a press release: "Jung von Matt/Limmat understands what makes the media world tick and has absolutely convinced us with its know-how and creativity." Dominique von Matt told Werbewoche that his agency will focus on cross-media: "The campaign will run on various channels". He did not want to reveal any further details, but was enthusiastic about the new client: "There is a clear sense of new beginnings and momentum in this title. The campaign should definitely reflect this."
Euro RSCG previously held the Sonntagsblick mandate, but the corresponding contract was not renewed last November (see
). Ringier spokesman Marco Castellaneta cited the "phase of complete renewal" that had taken place at Sonntagsblick last year as the reason.
Euro RSCG previously held the Sonntagsblick mandate, but the corresponding contract was not renewed last November (see
). Ringier spokesman Marco Castellaneta cited the "phase of complete renewal" that had taken place at Sonntagsblick last year as the reason.
