Jung von Matt/Limmat: Romanticizing mobile Internet for Swisscom
Swisscom is launching a campaign for mobile surfing on cell phones and notebooks, aimed at the company's private customers. Using a TV commercial as a starting point, the Zurich agency Jung von Matt/Limmat is staging the mobile Internet in a romantic way.
Swisscom is launching a campaign for mobile surfing on cell phones and notebooks, aimed at the company's private customers. Using a TV commercial as a starting point, the Zurich agency Jung von Matt/Limmat is presenting the mobile Internet in a romantic light. The commercial, a boy-meets-girl story, is shown on TV. On the Internet, it becomes an extended, interactive product film. This can be viewed at www.swisscom.ch/mobilessurfen can be viewed.
The campaign is supported on the Internet with online advertising media such as sales banners, interactive banners, floating ads and a competition. The campaign will be advertised at points of sale with posters, dispensers and additional measures. Brochures, guerrilla measures and promotions for private customers are also being used. In total, the campaign comprises over 120 different advertising media.
Responsible at Swisscom: Thomas Ulrich (Head of Marketing Communication Private Clients), Patrizio Pivirotto (Head of Segment Communication Private Clients), Roger Renfer (Brand Manager Private Clients), Daniel Röösli, Nathalie Maibach (Marcom Manager Private Clients), Sake Goekbas (Online Communication Private Clients), Phil Picard (Head of Online Portal). Responsible at Jung von Matt / Limmat: Tom Seinige, Alexander Jaggy, Markus Rottmann (Creative Direction), Alexander Holtz, Thomas Engeli, Samuel Knaus (Text), Inken Rohweder, Barbara Blaesi, David Hanselmann (Art Direction), Nora Vögeli, Matthias Fürst (Graphics), Bruno Manser, Claude Eberhard, Notarmon Buchli (Digital Media), Martin Samsel (Unit Management Consulting), Matthias Adolf, Sebastian Durband, Dennis Busch, Petra Gayko, Jasmin Schmid, David Lüscher (Consulting), Ilonka Galliard and Didi Knall (Art Buying), Caspar Martig (Photography), Tobias Fueter (Director), Jyri Pasanen (Director Making ofs), Peek (Production), Jingle Jungle (Sound Studio).
The campaign is supported on the Internet with online advertising media such as sales banners, interactive banners, floating ads and a competition. The campaign will be advertised at points of sale with posters, dispensers and additional measures. Brochures, guerrilla measures and promotions for private customers are also being used. In total, the campaign comprises over 120 different advertising media.
Responsible at Swisscom: Thomas Ulrich (Head of Marketing Communication Private Clients), Patrizio Pivirotto (Head of Segment Communication Private Clients), Roger Renfer (Brand Manager Private Clients), Daniel Röösli, Nathalie Maibach (Marcom Manager Private Clients), Sake Goekbas (Online Communication Private Clients), Phil Picard (Head of Online Portal). Responsible at Jung von Matt / Limmat: Tom Seinige, Alexander Jaggy, Markus Rottmann (Creative Direction), Alexander Holtz, Thomas Engeli, Samuel Knaus (Text), Inken Rohweder, Barbara Blaesi, David Hanselmann (Art Direction), Nora Vögeli, Matthias Fürst (Graphics), Bruno Manser, Claude Eberhard, Notarmon Buchli (Digital Media), Martin Samsel (Unit Management Consulting), Matthias Adolf, Sebastian Durband, Dennis Busch, Petra Gayko, Jasmin Schmid, David Lüscher (Consulting), Ilonka Galliard and Didi Knall (Art Buying), Caspar Martig (Photography), Tobias Fueter (Director), Jyri Pasanen (Director Making ofs), Peek (Production), Jingle Jungle (Sound Studio).
