Jung von Matt/Limmat films for Migros Chocolate and the wild chickens
Chicken Chocolate is a familiar face in the Migros TV commercials. Now, in the egg-laying trivia game developed by Jung von Matt for the new campaign, she shows that, despite her fame, she’s still just a regular chicken.
Together with the four white hens Regina, Lucia, Iris and Anna, she lives for four weeks in a chicken coop near Bern - watched by five live-stream webcams. Players now have to guess which hen will lay an egg first each day in the live prediction game to win prizes worth over 15,000 francs. They can also guess the exact time at which Chocolate will lay her daily egg. Players can follow the action at any time via the live cams and cheer live to see whether the chickens stick to their predictions. The exact time of laying is recorded using RFID technology, which registers exactly when an egg slides out of the nest box.
The online game is filmed in a barn at a Migros delivery company. The chicken coop is used for presentation and training purposes, already exists in this form and was only slightly adapted for the betting game for technical reasons.
Responsible at Migros: Daniel Hasenfratz (project management). Responsible at Jung von Matt/Limmat: Michael Rottmann (CD), Bruno Manser (art direction), Thomas Engeli, Christian Schnellmann (text), Deluxx Development (technical implementation), Daniel Nessler (consulting), Anja Schatz (screen design), Erasmo Palomba (art buying).
The online game is filmed in a barn at a Migros delivery company. The chicken coop is used for presentation and training purposes, already exists in this form and was only slightly adapted for the betting game for technical reasons.
Responsible at Migros: Daniel Hasenfratz (project management). Responsible at Jung von Matt/Limmat: Michael Rottmann (CD), Bruno Manser (art direction), Thomas Engeli, Christian Schnellmann (text), Deluxx Development (technical implementation), Daniel Nessler (consulting), Anja Schatz (screen design), Erasmo Palomba (art buying).
