Jung von Matt/Limmat: Bye Bye Hotel Mama
Junge Erwachsene genau zum Zeitpunkt Ihres Auszugs aus dem elterlichen Nest zu erreichen, ist ausserordentlich schwierig. Um diese Kommunikationshürde elegant zu überspringen, haben sich die sechs Unternehmen Swisscom, ImmoScout24, LeShop.ch, Pfister, Mobiliar und Europcar sowie Blick am Abend zusammengeschlossen und bieten auf Byebyehotelmama.ch den flügge gewordenen Jugendlichen genau die Dinge an, die bei einem Auszug im Fokus stehen.
In the first phase, the platform will be advertised using print ads, banners and a competition on Facebook. The search is on: The biggest mummy's boy or daddy's girl in Switzerland. There is a prize package worth over CHF 10,000 up for grabs, which will certainly make it easier for the winner to let go of mom's apron strings.
The project was initiated and implemented by Jung von Matt/Limmat. Originally for the client Swisscom, who took up the idea and acquired the partner companies. The subsequent implementation phase was jointly supported by the representatives of all participating companies and was completed in time for the start of the moving season in spring.
Responsible at Swisscom: Patrick Moeschler, Daniel Beyeler. Responsible at LeShop.ch: Dominique Locher. Responsible at ImmoScout24: Martin Koncilja, Simon Stucki. Responsible at Pfister: Roman Biehler. Responsible at Mobiliar: Beat Mosimann, Hanspeter Weber. Responsible at Europcar: Claudia Notter. Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Thomas Engeli, Christian Schnellmann (text), Barbara Blaesi, Bruno Manser (art direction), David Lüscher (consulting), Cyrill Hauser (PR), Alexander Schradt (screen design), Notarmon Buchli (programming), Erasmo Palomba (art buying), Marek Vogel (photography).
The project was initiated and implemented by Jung von Matt/Limmat. Originally for the client Swisscom, who took up the idea and acquired the partner companies. The subsequent implementation phase was jointly supported by the representatives of all participating companies and was completed in time for the start of the moving season in spring.
Responsible at Swisscom: Patrick Moeschler, Daniel Beyeler. Responsible at LeShop.ch: Dominique Locher. Responsible at ImmoScout24: Martin Koncilja, Simon Stucki. Responsible at Pfister: Roman Biehler. Responsible at Mobiliar: Beat Mosimann, Hanspeter Weber. Responsible at Europcar: Claudia Notter. Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Thomas Engeli, Christian Schnellmann (text), Barbara Blaesi, Bruno Manser (art direction), David Lüscher (consulting), Cyrill Hauser (PR), Alexander Schradt (screen design), Notarmon Buchli (programming), Erasmo Palomba (art buying), Marek Vogel (photography).
