Jung von Matt makes the pounds tumble on the slopes
Overweight? That's ancient history. As part of a campaign by Health Promotion Switzerland, slim snowmen were built in various ski regions.
Overweight? Water under the bridge. As part of a campaign by Health Promotion Switzerland, slim snowmen were built in various ski resorts, and over the last few weekends in Laax and Klosters you could marvel at thin snowmen instead of round ones. Alongside the slimmed-down, wintry figures, signs revealed that you burn the energy of two chocolate bars when building a snowman. According to a press release issued on Thursday, the aim is to make skiers and snowboarders aware that a few runs down the valley do not make up for a greasy meal in the mountain restaurant.
The Zurich agency Jung von Matt is responsible for this campaign, which is part of the Health Promotion Switzerland campaign. Since the beginning of the year, the Swiss have been encouraged to exercise more and eat more consciously.
The Zurich agency Jung von Matt is responsible for this campaign, which is part of the Health Promotion Switzerland campaign. Since the beginning of the year, the Swiss have been encouraged to exercise more and eat more consciously.
