Jung von Matt launches the gardening season for Obi
Spring is the time for spades and shovels: planting and sowing is the order of the day. The Jung von Matt/Limmat agency has developed a radio campaign for Obi in which the DIY store is positioned as the green thumb's best friend.
Spring is the time for spades and shovels: planting and sowing is the order of the day. The Jung von Matt/Limmat agency has developed a radio campaign for Obi in which the DIY store is positioned as the green thumb's best friend.
The 7-part commercial series runs under the name "The world in 7 days!". In it, Obi calls for a kind of private Genesis and strictly adheres to the great model of the divine creation of the world. In terms of content, all topics from the first day, with the creation of light and shadow, to the seventh day, on which we should rest, are celebrated. But the agency has also tried to take creation into account formally: there are special spots for every day of the week from Monday to Sunday.
The commercials have recently been broadcast on various Swiss private radio stations.
Responsible at Obi Switzerland: Margrit Østergaard (Head of Marketing), Fabienne Auer (Marketing Assistant). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Direction), Thomas Ammann (Text), Dominic Daeppen, Ariane Sonderegger (Consulting), Erasmo Palomba (Art Buying). Recording: Jingle Jungle.
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The 7-part commercial series runs under the name "The world in 7 days!". In it, Obi calls for a kind of private Genesis and strictly adheres to the great model of the divine creation of the world. In terms of content, all topics from the first day, with the creation of light and shadow, to the seventh day, on which we should rest, are celebrated. But the agency has also tried to take creation into account formally: there are special spots for every day of the week from Monday to Sunday.
The commercials have recently been broadcast on various Swiss private radio stations.
Responsible at Obi Switzerland: Margrit Østergaard (Head of Marketing), Fabienne Auer (Marketing Assistant). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Direction), Thomas Ammann (Text), Dominic Daeppen, Ariane Sonderegger (Consulting), Erasmo Palomba (Art Buying). Recording: Jingle Jungle.
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