Jung von Matt celebrates Thanksgiving with sushi for Yooji's
It's fall. That's when the hay is rolled up, wrapped in white plastic, and stacked in the meadow. But Jung von Matt stacks sushi.
It's fall. Then the hay is rolled up, wrapped in a white plastic bag and stacked in the meadow. Thanks to an original advertising idea from the creative minds at Jung von Matt/Limmat, the days of boring and unsightly hay bales are over. And a new advertising medium has been discovered. The sight of stacked rolls gave the creative minds at Jung von Matt a simple and surprising idea for the well-known sushi restaurant Yooji's: with an adhesive in the middle, the hay bales become large sushi rolls. And perhaps traffic will then roll from the countryside towards the city to enjoy sushi.
