Jung von Matt Brand Identity relies on AI for Daimani
With a new project for Daimani, Jung von Matt Brand Identity demonstrates how artificial intelligence can support the creative process. The results are digital collectibles and a unique CEO mailing.
From international sporting events to major cultural events, Jung von Matt Brand Identity's client is a provider of premium event experiences that sets standards in its field and stands for innovation. The latest projects were created in this tradition of innovative spirit: digital collector's items and a unique CEO mailing.
The brand experts at Jung von Matt Brand Identity have created two series of 28 collectible NFTs for a major sporting event. Each of these non-fungible tokens (NFTs) is a unique digital work of art stored on a blockchain. To emphasize the digital and innovative character, the dynamic motifs were generated with the help of artificial intelligence. The illustrations are intended to reflect the energy and liveliness of the sport and stand out from the typical "AI cliché".
Multi-purpose mailing
Jung von Matt Brand Identity also redesigned a mailing to CEOs in Switzerland that can be used in many different ways and implemented it with AI. The high-quality postcards with artistic still lifes present the premium events in a stylish and unmistakable way - an alternative to stock photos.
"The approach has once again confirmed to us that AI not only saves time and resources in creative processes, but can also produce unique and appealing solutions," says Didier Quarroz, Senior Designer at Jung von Matt Brand Identity.
