Jung von Matt presents Swiss with long-awaited campaign

The Zurich advertising agency Jung von Matt/Limmat is responsible for the new advertising presence of the airline Swiss. And the new campaign has made Swiss CEO Christoph Franz happy: "Now we finally have advertising that suits us," he explains to Schweizer Illustrierte. The campaign conveys the values that the airline Swiss stands for - a sense of home, hospitality and quality. The slogan of the advertising campaign is "Swiss Made" and is intended to appear more modest and reserved. One element of the campaign is a new TV and advertising film. People in 1977, wallowing in wanderlust to the music track Campari Soda.