Young people want to determine their own proximity to advertising
Among young Germans and Austrians aged between the ages of 11 and 29, product samples and direct mail are particularly are in demand.
Among young Germans and Austrians in the
Ages 11 to 29 are mainly product samples and direct mail.
in demand. Sponsoring and events come into play at
The young people also liked the idea. How
the news agency Pressetext based on a study by the
market research institute Tfactory reports, this suggests that the
conclude that young people are close to and distant from advertising themselves.
want to determine. Advertisements in magazines are also popular.
If you are not interested, you can simply turn the page. Less
TV advertising is well received: Only just under a fifth of those surveyed
Advertising on television as credible.
Ages 11 to 29 are mainly product samples and direct mail.
in demand. Sponsoring and events come into play at
The young people also liked the idea. How
the news agency Pressetext based on a study by the
market research institute Tfactory reports, this suggests that the
conclude that young people are close to and distant from advertising themselves.
want to determine. Advertisements in magazines are also popular.
If you are not interested, you can simply turn the page. Less
TV advertising is well received: Only just under a fifth of those surveyed
Advertising on television as credible.
