Youth hostel campaign by advertising agency for the second time

This year's youth hostel campaign by Werbeanstalt Schweiz with the irritations on the youth hostel logo is entering its second round. The autumn campaign features five new subjects with different headlines: "Where there's no stopping for city dwellers" with a Zurich VBZ stop sign (only shown in the city of Zurich), "Where the cheapest autumn vacations spring up" with an oversized mushroom, "Where there's no way around nature" with a signpost, "Where the whole world is warmly welcomed" with a satellite dish and "Where nothing obscures the senses" with a fog line. According to the press release, the claim "Beautifully located" is intended to ambiguously address what guests can expect from Swiss Youth Hostels. The nationwide campaign includes posters and advertisements, with Tobias Thut (Head of Services) responsible at Swiss Youth Hostels. At Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Patrick Berger (graphics), Christina Reuss (consulting) and Andi Laub (DTP).