Joiz: Zweifel Chips sponsors "Knack Attack" show
The cross-media youth channel Joiz entered into a sponsorship partnership with Zweifel Chips in early April. The Zurich-based chip and snack manufacturer will serve as a sponsor of the show «Knack Attack» for one year.
The partnership is more than a classic sponsorship, according to a statement from Joiz. It includes all vectors of the channel - TV, online and social media. In the ShipmentsIn addition to the product competitions, which will be broadcast every Monday from 5:30 p.m. to 6:30 p.m., there will be product-related competitions, outside shoots, and special promotions. The show will also be supported by product placements of Zweifel products, supplemented with advertising inserts, and further enhanced online by means of second-screen information and integration of the Zweifel Chips Facebook Like Box.
Responsible at Zweifel Pomy-Chips: Christoph Ernst (Group Product Manager / Media), Philip Honegger (Digital / New Media Manager). Responsible at Joiz: Claudia Zellerhoff (Marketing Manager), Marco Honegger (Sales Manager).
