Join the Seniorenstift Jungborn!

Advertising Week editor Anne-Friederike Wilhelm is amazed by trash advertising every day.

I am a truly happy person. Really! Because I can still be amazed. My computer and firewall don't always do what they're supposed to. But I regularly receive electronic mail. And not just any mail, but really important mail. Even the subject lines tell me that these e-mails are about my future: "Your life", "Your dream", "Your finances", "Your money" or, more distantly, "Official notification of winnings" or simply "Congratulations". I think it's nice that someone is thinking about my dreams and my money and then congratulates me warmly instead of just trying to sell me Viagra on the cheap.
Post to pucker up
I was also very pleased to receive the "Invitation to join the Circle of Friends of Egypt". It came from Ahmed459 from the Jungborn retirement home. Drinking tea with Berbers, taking a cheaper vacation than the locals and planting a tree to stop the spread of desertification. Sounds tempting, I thought. However, I couldn't quite get over the story about the retirement home. Frankly, I was offended. Ladies of my age don't like to be reminded that wrinkles appear more quickly than gradually. So where did the retirement home get my e-mail address? And why now?! I almost went to the free experience evening with Matrix Transformation to get myself back on track. "Consciousness creates reality" was the promise on the invitation. Maybe I should have gone to this party to get my truth straight and heal my quanta again?! But I didn't have time.
Because that same evening I received an "official message" from Catalunya, from Noor Azilah bt. Abu Shahid "from the seat of the president". Well, even if this president was missing two dots and an exact jurisdiction designation, I had won "935,470.00 (NINE HUNDRED FIFTY AND THIRTY THOUSAND, FOUR HUNDRED AND SEVENTY EURO)". My "lucky numbers" had won the big race in the second category, so you can't help but chuckle with joy. I should have simply contacted my "claims agent" Bernardo Ginez Lascano Esq and had the money transferred. I don't know why I didn't do it in the end. Maybe because I had just won another Audi, as one of a hundred randomly selected winners. I win an Audi almost every day. But sometimes it's also a BMW.
Guaranteed profit
There was a time when spam was the subject of heated debate. Today, we shrug our shoulders and shove the 30 emails into the junk folder every morning and don't give it a second thought. But I ask myself: Who, in God's name, takes the time to write an email as Ahmed459 to save the desert? Who sends mass emails to get rid of Audi or BMW? And who on earth responds to this spam apart from me? There must be some kind of response, otherwise I wouldn't be constantly receiving new, more or less entertaining attempts to steal my time or more.
Sure, top idea for investigative (and presumably investment-intensive) research: I'll just write a reply to Noor, Ahmed and Pfizer and ask who they are and what they do apart from sending emails. But that would probably be the knock-out for my digital work machine. But let's put it this way: anyone who tells me who Ahmed is and where he finds the time for his emails will win my Polo. Guaranteed! (If there is more than one winner, it will be shared).

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