John Caples International Awards: Airport agency wins gold
The agency at the airport won gold at the John Caples International Awards in New York last week. Also successful for Switzerland was the Y&R Group Switzerland.
With the Pig skin tattoo poster the airport agency won gold in the out-of-home category at the John Caples International Awards in New York last week. The jury awarded the same work silver in the Ambient/Guerilla category. In addition, the agency achieved seven other final placements at the airport: With the overall campaign as well as the skidmark guerrilla for Pneu Joe, with the shoe bag mailing for Pitsch Sport, with the waste paper stacker mailing for Red Bulletin, with the letterbox gymnasts for the Moschtihuus fitness center as well as with the two mobile marketing campaigns QR crossword puzzle for the Swiss Marketing Day 2012 and the USM Tetris sweepstakes for Rüegg-Naegeli.
Y&R Group Switzerland was awarded bronze for Merck Sharp & Dohme.
