JobScout 24: Star attendant wanted for Placebo concert
In a cross-media campaign, JobScout 24 is looking for a star attendant for the Placebo concert on December 1, 2009 at the Hallenstadion in Zurich. The winner will get the chance to slip into the skin of a star attendant for one day and experience the Placebo concert up close.
To find the best candidate for this dream job, the job platform relies on a cross-media campaign with print ads, radio spots and online banners. The centerpiece is a microsite on Jobscout24.ch. The applicants have to prove their suitability as star coaches in a quiz. Those who survive the first round must defeat three final opponents at the end of the competition. The winner is chosen by the Internet community. In addition to being Placebo's star coach, the winner of the competition will receive 5,000 Swiss francs. Other prizes include music systems and shopping vouchers.
Responsible at JobScout24: Sabrina Candita (Marketing Manager), René Maeder (Head of Product Management). Responsible at Ringier: Cécile Blösch (Media Marketing Planner), Thomas Kords (Head of Advertising Marketing Magazines). Responsible at Laufbild-Werkstatt: Andrea Geissler (graduate designer), Christian Schmelcher (graduate engineer).
