Job ads with videos: Globetrotter intensifies HR marketing
The travel agency Globetrotter Travel Service now features a video for every job opening, filmed at the respective branch. The videos are designed to highlight the company’s culture and its modern, friendly workplaces. They are also intended to give applicants a realistic idea of what their future workday will be like. The videos were produced by social media content creator Fabio Zahnd.
A shortage of skilled workers is also an issue in the travel industry. For this reason, the travel provider Globetrotter Travel Service has adapted its HR marketing strategy. In the future, each advertised position will be underpinned by an individual video. Fabio Zahnd, social media content creator, takes viewers along to the Globetrotter branches and introduces the company's unique people.
Interested parties should thus get to know the team and the work location in an authentic way. Furthermore, applicants can view the travel profiles of their future team in the job advertisements on the Globetrotter website - expertise, profile and travel pictures, video podcasts - as well as view the branch.
"Our goal is to give applicants:inside the best possible insight into what awaits them: an interesting job in a unique corporate culture and modern, bright working environment," explains Sven Ziörjen, Head of Marketing and member of the Globetrotter Executive Board. "By using videos, we can convey the culture and working environment of our company in an authentic and appealing way."
Concept: Sven Ziörjen (Head of Marketing and member of the Globetrotter Executive Board), Fabio Zahnd (Social Media Content Creator), Franziska Domann (Globetrotter Communications employee).
