JEVP covers Stop AIDS posters
The Young Evangelical People’s Party (JEVP), notorious for its aversion to sexist advertising, has struck again: It covered up posters for the current AIDS prevention campaign in Basel and Zurich. The youth wing of the party believes the posters represent a «new level of escalation.».
The Young Evangelical People's Party (JEVP), notorious for its aversion to sexist advertising, has struck again: in Basel and Zurich, it has pasted over posters for the current Euro RSCG AIDS prevention campaign. The subjects are too hot for the young politicians: "This is a new level of escalation", Niklaus Hari, General Secretary of the JEVP, told 20minuten.ch. Copulating couples have never been seen on Swiss billboards before, and the images suggest that sex is harmless in any situation. "You should still have your head in the game and think about condoms," the young politician continued. However, this is exactly the message of the campaign - it doesn't seem to be obvious enough for Hari.
His party is particularly bothered by the visual language of the posters, which it has explained in an open letter to the Federal Office of Public Health. The necessity of AIDS prevention is undisputed, but the subjects lack the necessary sensitivity in the visual language. The motifs are incomprehensible, especially for children: "I can already hear children asking their parents: What are they doing there?", fears Hari.
In addition to the open letter, JEVP also resorted to tangible means: It covered posters in Zurich and Basel with warning stickers pointing out that "youth violence and sexual offences are rooted, among other things, in the over-sexualization of our society through such images. This does not protect children and young people, it endangers them!". At least the warning stickers can be removed.
His party is particularly bothered by the visual language of the posters, which it has explained in an open letter to the Federal Office of Public Health. The necessity of AIDS prevention is undisputed, but the subjects lack the necessary sensitivity in the visual language. The motifs are incomprehensible, especially for children: "I can already hear children asking their parents: What are they doing there?", fears Hari.
In addition to the open letter, JEVP also resorted to tangible means: It covered posters in Zurich and Basel with warning stickers pointing out that "youth violence and sexual offences are rooted, among other things, in the over-sexualization of our society through such images. This does not protect children and young people, it endangers them!". At least the warning stickers can be removed.
