Jelmoli and Heimat turn Zurich upside down
On April 29, Jelmoli will open its new shoe department, spanning approximately 1,400 square meters, making it the largest shoe department in Switzerland. Jelmoli is celebrating the grand opening with a comprehensive campaign.
The Shoes first campaign is designed to drive home the anticipation and, at the same time, the importance of shoes - namely, as an indispensable and defining accessory in fashion, according to a statement Thursday.
Home literally puts the shoes at eye level, attracting the attention of passers-by,
Passion for shoes will be the central theme across six multifaceted subjects. From March 7, 2016, the campaign will be available for the most part in Zurich in print, online, and social media, in addition to out-of-home.
Responsible at home: Teresa Jung, Alexander Stauss (Creative Directors), Seda Sirin (Account Director), Anastasia Blenke (Art Director), Franziska Kaul (Copywriter), Noemi Ruiz Padovan (Junior Account Manager). Responsible at Jelmoli: Franco Savastano (CEO Jelmoli), Monica Monsch (Head of Marketing & Communications).
