Jella Hoffmann is the new president of the i-jic organization
Jella Hoffmann, CEO of WEMF, has been elected the new president of i-jic (International Association of Joint Industry Committees for Media Research). The organization supports JICs from 14 different countries in their media usage research.
Since i-jic was founded in 2000, WEMF for Advertising Media Research has been a member of this international organization. From its original eight members, i-jic has grown in recent years to 18 members from 14 countries. New additions in 2023 are UKOM (UK Online Measurement) from the UK and TIAK (Television Audience Measurement Committee) from Turkey.
JICs are non-profit, neutral organizations in which all the important market players, i.e. usually advertisers, agencies and media companies, are represented. Analogous to the increasingly globally active market research companies and media groups, i-jic offers an exchange platform for European media JICs. It helps to improve the quality of media usage research and promotes transparency.
Jella Hoffmann, CEO of WEMF, has been elected as the new President of i-jic. She succeeds Harald Amschler, who represented the organization as Chairman for the past 15 years. WEMF is proud that with Jella Hoffmann, an accomplished media research expert from its own ranks continues to be responsible for the presidency of i-jic.
