Jeep goes to war

In-game advertising: Electronic Arts, the largest independent video game publisher, has entered into a partnership with the Jeep brand.

In-game advertising The largest independent
Video game publisher Electronic Arts has entered into a partnership with the brand
Jeep. In the upcoming episode of their successful
Second World War shooter series "Medal of Honor Airborne", the
legendary Willis Overland Jeeps play a key role in various missions.
role to play. "Video games are the medium of choice for a new
generation of consumers," announced Jay Kuhnie, spokesman for Jeep
Communications - Chrysler Group.

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