James promotes first Swiss indoor surf facility

The Mall of Switzerland is celebrating the opening of the indoor surf facility this week. It will be the first permanently installed indoor surf wave in Switzerland. To promote the new attraction, James has unceremoniously transformed a central element of articulated buses, the turntable, into a creative advertising space.

In a total of 25 buses of the Luzern public transport company, passengers can now practice driving a bus in the dry and then dare to ride a wet wave.