Yearbook Marketing Communication

The new edition of the 2003/04 yearbook published by Künzler-Bachmann provides background information on trends and developments in marketing communication, but the 290-page book also aims to be a guide and a source of ideas. As a reference work, the yearbook provides information on advertising expenditure, market shares, tops and flops. It also contains all the important addresses for marketing and communication. The yearbook can be ordered from www.kbmedien.ch and costs CHF 50.