Reference book How is the German advertising industry faring? Is growth on the cards again? Is the importance of print media as an advertising medium shrinking? And how are EU advertising bans changing the industry? These are some of the questions that the latest edition of the Yearbook of the Central Association of the German Advertising Industry (ZAW) aims to answer. It is based on analyses of the 42 member associations. Among other things, it examines the volume of advertising in Germany in comparison to the general economy and the advertising behavior of branded companies, service providers and retailers. The book entitled "Advertising in Germany 2007" can be ordered at www.zaw.de.

Econ Verlag is organizing a competition to be included in the "Yearbook of Advertising" 2004. The competition is looking for the best German-language campaigns and advertising agencies of the year, with the closing date for entries being September 25 and October 6. Documents are available from Susanne Kronester, e-mail: [email protected] or 0049 8951 48 2284. Further information can be found at www.jdw.de.