Advertising yearbook announces winners
The winners of the *Jahrbuch der Werbung* competition have been announced. The nominated Swiss agencies fell short of winning a Megaphon, the competition’s top award. However, Kälinkom & Partner, Neue LGK, and Agentur am Flughafen can count themselves among the category and industry winners, respectively.
The jury selected 36 industry, 19 sector and eight megaphone winners from over 400 campaigns and advertising measures that made it onto the shortlist of the Yearbook of Advertising in the first round of judging. The following campaigns by Kälinkom & Partner, Neue LGK and Agentur am Flughafen are among the winners:
Airport agency for Alois Scherrer
Industry winner in transportation, delivery services and logistics and winner in the B2B services sector: "When the newsletter becomes a shopping bag."
Airport agency for Roundtech
Industry winner for production goods: "It can knead any budget."
Kälinkom & Partner for Siemens domestic appliances (Switzerland)
Industry winner in household goods and appliances: Soccer" TV commercial.
New LGK for Gallo Suisse
Industry winner in food and beverages: "Swiss eggs" (> To the spot)
> All winners at a glance (PDF)
The award ceremony, the Megaphone Event 2011, will take place on February 3, 2011. All award-winning works will be portrayed in detail in the Yearbook of Advertising 2011, Volume 48, and the shortlisted entries will be presented with their submissions. The result is a comprehensive overview of industry-specific advertising in German-speaking countries. The standard work of the advertising industry will be published in March 2011.
The Yearbook of Advertising has been published by Econ Verlag since 1964. It documents advertising activities in Germany, Austria and Switzerland. In the media and communications industry, the book has established itself as a standard work and industry-specific reference work. The winners of the competition are awarded the Silver Megaphones.
