Yearbook of Advertising 2012: Swiss agencies on the shortlist
The shortlist for the 2012 Advertising Yearbook has been announced: The jury selected the best entries from nearly 800 submissions in the categories of print, out-of-home, film, radio, direct marketing, promotion, and digital media.
The following Swiss agencies made it onto the shortlist: The New LGK with the Campaign for Swisspatat , with the Advertisements and the catalog for Interio and with the Posters for the Winterthur International Short Film Festival.
Cavegnadvertising has it with the Campaign for Modissa made it onto the shortlist, Wunderman with the Facebook app for Kuka and the direct marketing campaign "On the disappearance of matter and the emergence of new possibilities", and the Airport agency scored points with the jury with its direct marketing campaign "AWZ takes customers to the sawdust", with the campaign "Recyclable annual report" for Entsorgung St. Gallen and with "Ein Stück Sauberkeit" for Pronto Reinigung.
> To the complete shortlist (PDF)
The industry and sector winners as well as the winners of the Megaphones will be announced on January 19, 2012. The winner of the Newcomer Agency of the Year 2011 will be revealed on January 12, 2012. The awards ceremony will take place on February 2, 2012 in Berlin. All winners and the shortlisted agencies will be presented in the Yearbook of Advertising 2012, Volume 49, which will be published by Econ Verlag in March 2012. In addition to the campaigns of the winning agencies and the approximately 450 other competition entries, it contains qualified analyses of the past advertising year, portraits and interviews.
