Jack Daniels relies on Universal McCann
The American spirits group Brown-Forman is consolidating its global media planning and buying budgets with Universal McCann.
The American spirits group Brown-Forman is consolidating its global media planning and buying budgets with Universal McCann, which includes Jack Daniels, Southern Comfort and the Fetzer winery. According to reports in the US industry press, the budget amounts to around 160 million dollars.
