IWC campaign wins gold and two bronze medals

The campaign designed by Jung von Matt for Schaffhausen watch manufacturer IWC won three awards in Berlin: gold for the ad copy of the year at the Lead Awards and bronze ADC awards in the print advertising and copywriting categories. The advertising campaign was launched last year for diving watches and carries the headline "Why fish swim with their mouths open". For IWC, these awards are a welcome confirmation of the effectiveness of the campaign, which is intended to further strengthen the international awareness of the brand, IWC announced in a press release. The Lead Awards, Germany's leading awards for print and online media, have been presented for 15 years. It is not possible to apply for the awards, which are presented annually by a prominent jury to 18 outstanding entries in the magazine, advertising, photography and online categories.