Is the joint venture between Swisscom, Ringier and SRG good for the advertising market?
MK OPINION The three companies Swisscom, Ringier and SRG will be working together on marketing in future. What does this mean for the Swiss advertising market? Your opinion is needed!
Swisscom, Ringier and SRG are taking a joint approach to advertising marketing in the future. The announcement that Ringier, SRG and Swisscom would be joining forces to market their media offerings and advertising platforms in the future caused quite a stir. The surprising move by the three major Swiss market players caused some criticism and led, among other things, to Ringier leaving the Swiss Media Association with immediate effect following differences of opinion.what are the effects of this merger on the Swiss advertising market? Your opinion is needed. Take part in our short survey now (three questions, duration approx. five minutes).
>>> To the survey <<<
The best comments will be published with a picture in the next issue of MK.
About MK Opinion
Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition. MK Marketing & Communication Published. Opinion pieces so far:- September: Neuromarketing- October: Digital Marketing- November: Trade media- December: Mobile AdvertisingBy the way: the results of our latest survey "Sports sponsorship: a benefit or a threat to the company image?" will be published at the end of January in the 01/2016 issue of MK and on www.m-k.ch.
