ISA presents award for Axpo Fair Play Initiative
The Fair Play Initiative launched by Axpo in the Axpo Super League receives the 17th International Sponsoring Award from the FASPO sponsorship association. The "Axpo Fair Play Trophy" was honored in the Public Sponsoring category.
The International Sponsoring Award ISA is presented to the best sponsoring projects of the year in the categories of sport, culture, media and public sponsoring. Projects from Germany, Austria and Switzerland were considered. The ISA is regarded as the most important sponsorship award in the German-speaking world and is a key indicator of quality and professionalism in sponsorship.
Axpo has been the title sponsor of the Swiss Football League since 2003. With the Axpo Fair Play Trophy, Axpo and the Swiss Football League reward fairness and sporting behavior in the Axpo Super League. As part of the Axpo Fair Play campaign, prominent exponents of Swiss football campaign for mutual respect between all participants in the Axpo Super League.
The Axpo Fair Play Initiative is also intended to support the efforts of politics, justice and sport to solve the problem of violence inside and outside the stadiums. With this in mind, the jury praised Axpo's approach of addressing a critical topic in society proactively but with the necessary neutrality and also taking responsibility as a league sponsor. The jury was also impressed by the media-integrated and dialog-oriented approach of the concept.
Axpo has been the title sponsor of the Swiss Football League since 2003. With the Axpo Fair Play Trophy, Axpo and the Swiss Football League reward fairness and sporting behavior in the Axpo Super League. As part of the Axpo Fair Play campaign, prominent exponents of Swiss football campaign for mutual respect between all participants in the Axpo Super League.
The Axpo Fair Play Initiative is also intended to support the efforts of politics, justice and sport to solve the problem of violence inside and outside the stadiums. With this in mind, the jury praised Axpo's approach of addressing a critical topic in society proactively but with the necessary neutrality and also taking responsibility as a league sponsor. The jury was also impressed by the media-integrated and dialog-oriented approach of the concept.
