Irniger: Brand relaunch of the vital substance brand Allsan
Dübendorf-based Biomed has commissioned the Irnig-based advertising agency to redesign the Allsan nutritional supplement brand and develop a new advertising campaign.
The logo and packaging were further developed, and the new image campaign is intended to emotionally engage potential and existing users of Allsan Vitalstoffe through their specific life situations. The claim of the resulting testimonial campaign: "Everything is in it for me.
The campaign runs from February to March 2010, supporting campaign ads will appear ongoing.
Responsible at Biomed: Christian Henseler (Brand Manager, Responsibility). Responsible at Irniger Advertising Agency: Thomas Irniger (CD), Dario Hofstetter (AD), Marilla Küttel (Graphics), Sandro Morghen (Text/Concept), Katia Bonadei, Thomas Irniger (Consulting), Gaby Häfliger (Art Buying). Photo: S&K Advertising Photography. TV spot: Topic Film. Media: Katia Bonadei (Irniger Advertising Agency), Angelika Hähnel (Mediaschneider).
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The campaign runs from February to March 2010, supporting campaign ads will appear ongoing.
Responsible at Biomed: Christian Henseler (Brand Manager, Responsibility). Responsible at Irniger Advertising Agency: Thomas Irniger (CD), Dario Hofstetter (AD), Marilla Küttel (Graphics), Sandro Morghen (Text/Concept), Katia Bonadei, Thomas Irniger (Consulting), Gaby Häfliger (Art Buying). Photo: S&K Advertising Photography. TV spot: Topic Film. Media: Katia Bonadei (Irniger Advertising Agency), Angelika Hähnel (Mediaschneider).
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