IPM and Adlink Media: Wilmaa users surveyed
To better understand Internet TV users, Wilmaa conducted a survey in March 2010 with the support of IP Multimedia Schweiz and Adlink Media. According to the survey, Internet TV is used primarily when the regular TV set is already in use. Furthermore, one in five Wilmaa users does not even have a TV set at home.
The questions were put to the user as a channel switch ad. A total of almost 4,000 users were surveyed in March 2010. According to the survey, 2,871 users are aged between 15 and 49 and live in German-speaking Switzerland. Almost half of them (46.2%) mainly watch Internet TV when their normal TV set is already occupied by another person. Respondents often have to switch to Internet TV: Two out of five people watch Wilmaa daily or almost daily because of this. One in five 15-49 year olds (19.5 percent) do not have a TV set at home and use internet TV such as Wilmaa permanently as an alternative, while a further eight percent do not have a TV set at their second home and therefore watch Wilmaa.
The Internet TV platform Wilmaa is marketed by the two Goldbach subsidiaries Adlink Media and IP Multimedia.
The Internet TV platform Wilmaa is marketed by the two Goldbach subsidiaries Adlink Media and IP Multimedia.
